The best writers almost always seem to know, either consciously or intuitively, when to use present tense. Many of us, however, do not. 
Present tense has become something of a fad, and we often use it even when past tense would serve the story better. Whatever the causes for the prevalence of the present tense in today’s fiction, it is important that we understand its advantages and disadvantages so we can better decide when to employ it.
Present tense restricts our ability to manipulate time. Altering chronological order and varying duration both work against the primary purpose of present tense, which is to create the feeling that something’s happening now.
It is more difficult to create complex characters using present tense. While it is certainly possible to create complex characters in present-tense fiction, it’s more difficult to do so without natural access to the basic techniques that allow us to manipulate order and duration.
The present tense can diminish suspense. Because present-tense narrators do not know what is going to happen, they are unable to create the kind of suspense that arises from knowledge of upcoming events.
I, as an author, am in the ‘past tense’ camp. I am always put off, and find it very distracting, when a writer chooses to write in present tense. And horrors of horrors, flips back and forth between present and past tense for no apparent reason. TS
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‘Most stories are told using the simple past—was, walked, drank, hoped. Stories using the past tense are written the same way stories have been told for years—once upon a time, sometime before the present time, these marvelous characters existed and lived out a fantastic adventure. They did these things, these events are over, and someone can’t resist telling you all about these happenings and adventures.
When I say most stories, I mean the great majority of stories. Oral stories as well as written fiction are told using the past tense. It’s common to readers, it’s common to writers, and it’s been the prevalent format for storytelling for years and years and years.
It’s so common that readers don’t notice it; they simply jump into the story’s adventure.
The present tense—is, walks, drinks, hopes—on the other hand, is rare. Yes, we all know wonderful stories told using present tense. Yet in comparison to the number of novels that use the simple past, present-tense novels are few in number. Present-tense narration is also much more recent a practice.
From what I can tell from a quick survey of Internet articles, readers notice when stories are told using the present tense. I’m not saying, nor are those readers,
that there’s anything wrong with the use of present tense. We are saying that its use is noticeable.
Choose the present tense if you’re trying for a unique feel to your fiction, but know the limitations. Know that readers might not accept your choice. Know that publishers might ask you to change your narrative tense.
Choose past tense when you don’t want to distract the reader, when you want to use the common storytelling method.
Don’t let fear hold you back. Use the narrative tense that works for the story, the genre, and your readers. Know what narrative tense can achieve.
Write strong stories.
Write powerful fiction.
(Thank you, Beth Hill, The Editor’s Blog)
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It ‘s worth repeating. Writers! You can do it!
Blue Hollow Falls. I prefer that authors leave me to imagine what my favorite characters look like. This cover tells me that there is a single woman, probably in conflict. She appears to be discovering this conservatory or greenhouse for the first time. Her dress and the wild flowers tell me the season. I’m curious. I give this a 
Only until after I read this fantastic story did I understand the cover. That’s a bad thing. I had never heard of the author. Something about the title made me purchase this book. But nothing about the image attracted me.
